When it’s time to print your logo on promotional items—whether it’s mugs, t-shirts, or reusable bags—the type of file you provide can make all the difference between a professional result and… well, something a bit disappointing.
But what exactly is a vector logo, and why is it so important?
Vector vs JPG/PNG: What’s the difference?
A vector file (usually in .ai, .eps, or .svg format) is made up of geometric shapes (lines, points, curves). This means it can be resized infinitely without losing any quality. It’s ideal for printing on items of any size—from pens to giant banners.
In contrast, a JPG or PNG is a raster (bitmap) image, made up of pixels. If you enlarge this type of image too much, it becomes blurry or pixelated. Even worse, the edges of your logo might appear fuzzy, and the colors may not be true to your brand.
Why it’s a game-changer for promotional items
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Top-notch print quality: With a vector logo, printers can ensure crisp, clean results on any size or material.
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Versatility: A vector file can be easily adapted for various uses (embroidery, screen printing, laser engraving, etc.).
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Saves time (and money): By providing the right file from the start, you avoid extra design or conversion fees.
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Brand consistency: A logo that looks sharp and consistent across all your materials reinforces your professional image.
Pro Tip
Always ask your designer to provide your logo in a vector format (.ai, .eps, or .svg), in addition to JPG/PNG versions for web use. And make sure to keep those files safe!
We also offer graphic design services—don’t hesitate to reach out to us: [email protected] 418-628-4277