Sales director and business development

Job description

Are you looking for a key role where your support truly makes a difference in sales success and customer satisfaction? You perform at your best when you have:

A team to lead, coach, and elevate to the next level

Real decision-making authority (not just a “title-only” role)

A seat on the leadership team where your ideas genuinely matter

A strategic voice to influence decisions and drive growth

A hands-on playground: sales, CRM, rhythms, performance, key accounts

The trust of the President and a direct impact on company growth

Competitive compensation with performance-based bonuses

Do you love coaching, building structure, raising standards, and measuring your impact through results? We have exactly that to offer.

Your role at Créapub

Main tasks performed in this job:

Provide full leadership of the sales team with a clear objective: build and guide a high-performing team rooted in a strong, dynamic company culture driven by rigor and excellence.

Lead and coach the Promotional Marketing Advisors team (Quebec City and Montreal)

Implement structured sales rhythms: weekly meetings, one-on-one feedback sessions, and action plans

Oversee and actively manage the CRM (HubSpot): pipeline, conversion rates, retention, follow-ups, and key performance indicators

Take ownership of new client inquiries and ensure their proper integration into the sales cycle

Develop strategic accounts and supplier partnerships

Negotiate annual agreements with key partners

Train new advisors and standardize representation practices and the sales cycle

Recommend strategic adjustments to senior leadership

The profile we're looking for

We are looking for a candidate with the following skills:

Minimum of 5 years of experience in the promotional products industry and 10 years in sales

Proven experience leading and coaching a sales team

Strong command of HubSpot and business performance metrics

Engaging communicator, disciplined, and self-driven

Available to travel between Quebec City and Montreal

Bilingual (French/English) – required

Conditions and benefits

Being part of the CREATEAM team means benefiting from:

Strategic role with real decision-making autonomy

Seat on the executive leadership team

Competitive compensation: base salary + performance-based bonus

Growing company with ambitious, large-scale projects

Authentic, people-focused, and results-driven culture

Team activities and a dynamic social committee